The National Plastics Expo (NPE) occurs every three years and in 2024, Shell Polymers had a huge presence. The IBM team designed and wrote copy for 140 interactive, video driven screens for 4 onsite touchscreen displays. The screen content covered topics such as sustainability, the Customer Hub and compelling (Real)ationship stories which helped depict what Shell Polymers stands for and how Shell is different from other suppliers.
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IBM Digital Transformation
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