By integrating Adobe’s technology, IBM had a vision to deliver clients and prospects a delightful, integrated, human-to-human experience by transforming IBM Marketing into an industry-leading, adaptive growth engine.
Content Audit + Component Mapping
Before starting design, we went through pages that were live on IBM.com and conducted a content audit to highlight bands and list its attributes. Then we mapped the components on the live pages to components in the Carbon for IBM.com design system.
Responsive assessment
Once the engineering team had Carbon for IBM.com components built in AEM, the design team tested the responsiveness by using Browserstack. We kept a log of responsive issues and bugs in Airtable and tagged what device, browser and breakpoint the issue occurred on.
Carbon for ibm.com
In order to create a better user experience and consistency across IBM.com, we used the Carbon for IBM.com design system to redesign the site.
