Along with my team at IBM iX, we were responsible for the content creation of Sherwin-William’s social media platforms. We created top performing content on all of their social networking websites and increased their engagement and impressions.
Color Card Photoshoot
IBM iX photographs the Sherwin-Williams color cards in scenarios where the background and props relate to the color name concept and/or color. For the 2020 color cards, I was in charge of conceptualizing, sketching, gathering props, and providing art direction during the photoshoots.
State Your Colors
As a part of the State Your Colors series, various IBM iX employees illustrated and chose a palette that represents each state. Below are the territories that I was responsible for illustrating.
